Pressing the shutter button on the camera to record a great shot is only the beginning of the photographer’s real task.
Travelling to difficult locations, dealing with zealous officials; clambering over, under or around difficult geographies; waiting for the light to be just right and hopefully then getting a good image that captures an essential aspect of the location - these are just the first steps in the photographers mission. In many ways a location shoot is the easy part - the hardest part is still to come.
That is, to get an audience to view your photographs. How do you get them seen, let alone appreciated?
It is said that with the advent of digital photography and with cameras being built into smart phones, more photographs are now taken each year than in the whole previous history of photography.
More photos do not mean better photos as any time spent perusing on-line photo- sharing sites will prove. With the Internet now awash with images it is getting harder for any one photographer’s images to cut through the clutter and be seen.
This is as true for the Our Place Collection of images as is with most other photographer’s pictures. While our www.ourplaceworldheritage.com website is now attracting over 80,000 views a month, we are still grateful to utilise any imaginative or well considered method that is available to put our images in front of the audiences we believe they and their subject matters deserve.
Because of this, we are pleased this month to be able to announce two very different presentations of Our Place images.
Firstly, we have supplied still images to compliment Google’s recently launched novel underwater "Street View” which, utilising the new technologies now available, gives viewers a special perspective on Australia’s Great Barrier Reef World Heritage site.
And another project we are proud to be a key participant in, is Chinese Photographer Magazine’s Second China International Photography Biennale in Beijing which will be opened later this month. This magazine is the official magazine for Chinese photographers and the exhibition is being held at the prestigious “China Millennium Monument, Beijing World Art Museum"
Our Place is supplying an image from each of 150 different World Heritage sites and is partaking in a symposium for local photographers and editors. Chinese photographers will be supplying the images from their local Chinese World Heritage sites.
This event will probably be the largest exhibition of World Heritage site photos held anywhere. It is a great opportunity for photographs of these special places to be viewed by new audiences.
So the Google on-line delivery and the Beijing “pictures on the wall” display are very different but complimentary ways of meeting the ongoing challenge that we photographers constantly face - of finding an audience for our pictures.
We are grateful of these opportunities.
Geoff Steven, CEO Our Place